How exactly should you set up your payments? Who should you reward? Should you use cash or discounts? That way, not only will your new customers feel great about their decision to do business with your brand but also your loyal existing customers will surely feel appreciated as well. Rather than simply rewarding your newly-referred customers, as a one-sided incentive would, we’ve found it’s best to also reward your loyal referring customers, just as a two-sided incentive would. Well, here at ReferralCandy we generally recommend using two-sided incentives. One of the best ways to further the success of your brand is to look toward existing and returning customers.Īfter all, existing customers are your brand's biggest fans and, with just a few well-strategized incentives, are very likely to become your biggest advocates.
We’ve got a few tips for you on each of these points, plus some solid resources for you to go through. Having a cute little pop-up may not be enough and neither will your half-assed email about it. If you’ve created (what you think) is a great incentive, yet nobody is taking you up on your offer, then you’ll want to rethink your referral program.Īnd lastly, you’ll need to find a way to tell everyone about your referral program in a way that actually works.
Second, you need to keep an eye on your referral rates. While a 10% discount may seem like a good idea, it amounts to next to nothing when your products cost less than $20. Tips for running a successful referral programīefore we get into which referral program ideas you’re going to take back to your business, let’s get a few things straight.įirst, you gotta set up referral incentives that people would actually like. Plus, I detail 6 referral program ideas and examples for you to pull inspiration from. Included in this post are 3 easy-to-follow tips on how to run a successful referral program. To ensure your business stays on the winning side, we’ve put this post together to help you out. So much so, that they can be the difference between success and failure. It may not seem like much but these three success-driving factors are at the foundation of any thriving referral program. Think about this for a moment: what do all the most successful referral programs share in common?
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