Sometimes, what you think is going to work doesn’t.Īnd if you aren’t able to quickly ditch campaigns that are hurting your business (and leverage ones that are helping), then you’ll lose money.įortunately, Facebook ad optimization rules let you do just that.īut first, what are they, exactly? Facebook Ad Optimization Rules Explained (And Why You Need Them)įacebook Ad optimization rules are accessed through Facebook’s Ad Manager. The copy is compelling, the product is remarkable, and the audience is on point. Wouldn’t it be nice if all Facebook Ad campaigns went just as well?Īnd if you’ve spent more than a few days using Facebook Ads to try and reach your audience, you know exactly what I’m talking about.īy all accounts, your campaign should work.
That’s probably why Facebook is able to generate $10.3 billion in revenue with $4.3 billion profit in just Q3 of 2017 (that’s only in three months time). They are able to generate more than 600 emails spending only $90 on Facebook Ads, then they drip those emails into sales. Take ecommerce brand Wee Squeak for example. That’s almost a nine times increase from what that marketer spent to what they made. This is also the case for many other businesses.įor example, Andrew Hubbard generated $36,449 In revenue from an ad spend of $4,159. After testing ads on many platforms including Google Adwords, Gmail ads, Reddit ads, Facebook Ads, Youtube Ads, and Pinterest Ads, Facebook Ads still yield the best ROI for me.
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